5 Powerful methods of Leveraging the Twitter Retweet Body of Article

Since Twitter’s inception, the retweet has been a powerful tool. The
retweet offers marketers an easy way to monitor their own success, and it
affords them the ability to quickly share content with their followers.
Though you need to use the retweet strategically, there is no doubt that
it’s an important part of building an audience. With that in mind, here
are five tips to help you use the retweet like a pro. Use Both Retweet
Formats

Not all Twitter users realize this, but the site actually supports two
different retweet formats. The original method is the format that most
users still use, and consists of adding “rt” to the beginning of the
post, followed by an @mention. To use the @mention feature in a tweet,
simply replace a person’s name with their Twitter name in your message.

This tells Twitter that you would like to retweet the other user’s post.
There are advantages to this method, namely that it allows you to edit
the original tweet and add your own hashtags, but it’s no longer
well-supported by Twitter.

You can use the second method directly from the Twitter interface. This
method copies the original tweet to your timeline, and adds a small “rt”
icon to the tweet. Unfortunately, this method does not allow you to
customize the tweet. On the other hand, the “rt” icon is an eye-catcher,
and it can prompt others to retweet as well.

Additionally, Twitter doesn’t consider these retweets original.
Consequently, they do not receive their own page on the site.

To get the most out of the retweet, use both methods equally. This way,
you’re exposing yourself to both benefits while minimizing the drawbacks.

Keep It Short

Naturally, you want to share great content with your followers, you’ll
want others to retweet you too. If you’re going to get those valuable
retweets though, you’ll have to keep your messages short.

Twitter gives you 140 characters to work with, but the average Twitter
handle and username combined takes up 20 characters.

That leaves you only 120 characters to work with, and keep in mind that
users might want to add their own hashtags to your tweet.

If you make your tweet too long, it may be passed up in favor of
something shorter because the user can’t customize it. After all, others
are more likely to retweet your messages when they can get something out
of it.

Suck up to Influencers

Every niche has its influencers—those users who have thousands of fans
and an absurd Klout score. Don’t view these Twitter heavyweights as the
enemy. If you play your cards right, they can really come in handy.
Identify users with high Klout scores in your space, and then begin to
retweet them. They are likely to notice this, which will put you on their
radar. With any luck, they will retweet you now and then. This can expose
your tweets to thousands of impressions. Remember to keep your
self-promotional tweets to around 30% of your total tweet output. This
will ensure that influencers and followers alike get plenty of value from
your feed.

Curate Content

Twitter is all about sharing useful information. Yes, many people use the
site as a glorified chat room, but the site still passes millions of
links a day.

In order to gain a strong following, you should gather and curate the
best content in your niche on a daily basis. Use news sources and
aggregators to locate this content, and then let your followers know why
it’s valuable. Remember to give each link its own tweet, and don’t forget
to use hashtags. Twitter is a great way to improve your visibility and
gain followers. If you want even more powerful marketing tools and tips
including methods for finding prospects that are ready to convert, click
here to learn about my done-for-you marketing system.

Till next time – Roger Herbert